Soho Home interiors collection was inspired by the unique identities of the Soho Houses around the world. Each piece of furniture, lighting and tableware tells a story about the Houses - their past, and future. Artisan craftsmanship is part of the DNA, and every piece is designed and made for Soho Home from scratch.
The Team:
Group Head of Design: Rosy Tsai
Lead Graphic Designer: Lauren Rowe
Junior Designer: Elise Henderson
Outline:
Soho Home is a part of one of the major players in the hospitality and interiors industry; Soho House & Co, known globally for its members’ clubs, restaurants, cinemas, workspaces and spas.
As lead graphic designer I worked closely with the creative marketing team on Soho Home’s seasonal campaigns and product launches to develop strong visuals. I also assisted in the art direction for photoshoots and video content as well as overseeing all product imagery for the website.
For the most recent season I worked closely with the Group Head of Design in developing Soho Home’s new branding, product labels and packaging to sit in-line with its new identity and tone.