Project: Neville
Branding, Visual Identity, Art Direction, Packaging, Marketing Collateral, POS & Website Design.
Photographer: Thea Løvstad
Blog post: Read here
Neville is a British-made range of professional grade grooming products used by barbers worldwide.
Products are natural, ethical and effective. Inspired by men’s grooming the old-fashioned way, with more than a nod to the classic British barbershop, Neville combines an old-world approach to design with the very best in modern and natural ingredients. The result is a supercharged line-up of men’s shaving, hair, body and skin care products, all proudly made in England.
The team:
Design Director: Ruth Costello
Head of NPD: Oliya Kalashnikova
Lead Graphic Designer: Lauren Rowe
Junior Graphic Designer: Elise Henderson
Marketing: Ali Wickstead, Harriet Howarth
Approach:
Soho House continues to grow rapidly around the world, opening new Houses in England and America with stylish new barbers with interiors like no other. Seeing Neville on the shelf within a new environment we decided it was time for a new identity, one that would elevate the brand and make it stand out to the House members and customers.
It was important to keep the traditional private members club look and feel that was reflected across so many other aspects of the business. The typography inspired from vintage whisky labels and a rich green brand colour that could be found on the inside binding of old books within the club’s library.
I took the lead in developing a new brand identity and tone of voice designed to capture the brand’s core values. I worked with the new product development team on creating a new product line-up and sustainable packaging to ensure it aligned with the all natural and organic ingredients inside. I also worked closely with the digital team to design the front end of the new website to sit in line with the new branding.