Project: Ki Ro
Branding, Visual Identity & Packaging
Lead Graphic Designer: Lauren Rowe
Studio: Graphic Nation
Ki Ro, where nature’s treasures meets human hands. Our task was to create a brand identity inspired by Japanese botanicals and an appreciation for artisanal crafts learned while traveling Japan.
The Team:
Lead Graphic Designer: Lauren Rowe
Created with Graphic Nation
Approach:
Based in Japan but appealing to a global market it was important for the brand to keep it’s traditional heritage but apply a modern western twist.
Creating a minimal aesthetic taking inspiration from Japanese writing shapes to form a bespoke logotype. The art direction tells a story of culture and traditional methods of craftsmanship.